How to Get Backlinks: 8 Link Building Strategies

Exploring methods to enhance your backlink profile through SEO? Delve into eight strategies—ranging from basic to advanced—to refine your backlinking approach:

Link Reclamation (Beginner):
- Restore broken or removed links on other sites to enhance your backlink profile.
- Outreach to website owners is necessary to secure link coverage and improve user experience and authority.
Reverse-Engineering Competitor Links (Beginner):
- Use tools like Moz, SEMrush, or Ahrefs to analyze competitor backlinks.
- Identify content weaknesses and adopt the skyscraper technique to replicate and surpass competitors' link-building success.
Infographics (Beginner):
- Create visually appealing infographics for easy consumption.
- Develop a dedicated webpage or blog post for the infographic, encouraging other sites to link back without outreach.
Passive Links (Intermediate):
- Employ an organic SEO strategy to acquire backlinks through quality content.
- Focus on creating authoritative, in-depth content on evergreen or trending topics.
Resource Pages (Intermediate):
- Build backlinks through curated resource lists on comprehensive guide-style webpages.
- Conduct outreach to suggest adding your content to relevant resource pages in your industry.
Guest Blogging (Intermediate):
- Contribute thought leadership content to gain backlinks and exposure.
- Utilize services like HARO to connect with bloggers and journalists, avoiding spamming tactics.
Case Studies & Data Studies (Advanced):
- Develop data-driven content with original research for competitive SERPs.
- Share among industry websites to generate initial interest before potential pickup by larger news sources.
Newsjacking (Advanced):
- Monitor live industry news for opportunities to create timely, relevant content.
- Share newsworthy content with expert commentary within 24 to 72 hours to position your brand as a thought leader.